Every now and then, Mike Gustafson writes for another website. Then he tries to conceal the article so that none of us can find it. Mike, listen to me. We accept you for who you are. Don't keep living in shame. We love your writing very much and we just want you to be happy. Luckily for us, we have trained internet lackies that discover whenever Mike has written something and send it to us. This is Mike's latest for USA Swimming: http://www.usaswimming.org/ViewNewsArticle.aspx?TabId=1401&itemid=3567&mid=4614
The article is a great analysis of why Ryan Lochte is the social media star of swimming. So head on over and read it, ok?