The article contains a not so subtle dig at all those not present in the list. According to Swimming World, in order to be their friend you must meet the following criteria:
"these blogs and sites do things the right way by citing-and-linking to sources, and not stealing intellectual property. These blogs and sites also are good neighbors within the online community by citing inspirational posts when they decide to do additional commentary or analysis from another site's original concept."
Although I don't think this blog has run afoul of the first part, it probably has violated the second. It's clear that Swimming World doesn't think this blog, not to mention far more notable exceptions www.swimswam.com and theswimmerscircle.com, is a good neighbor. It's also clear (and not just from their Windows XP web design) that Swimming World is hopelessly out of touch with what the internet and blogs are.
That Swimming World is still a significant website is evidence of how far swimming is behind the sporting world. In terms of blogging, we lag behind even our fellow less followed brethren. Don't even think about comparing us to a major sport. But Swimming World are far behind even in there own peer group. When Mike Wallace died recently at age 93, I couldn't help but think he never would have been able to work at Swimming World. He would have asked somebody powerful too hard of a question.
If you look at it that way, then we should be proud to be on the other side, with sites that represent an exciting future for swimming. So to all those who didn't make the cut: keep up the good work!